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                        <H1 
                        style="FONT-SIZE: 28px; MARGIN-BOTTOM: 10px; FONT-FAMILY: Arial; FONT-WEIGHT: bold; COLOR: #202020; TEXT-ALIGN: left; DISPLAY: block; LINE-HEIGHT: 100%">Media 
                        Take Diet Advice From Coke-Funded 
                        Academics</H1></DIV></DIV>
                        <DIV 
                        style="FONT-SIZE: 14px; FONT-FAMILY: Arial; COLOR: #202020; TEXT-ALIGN: left; LINE-HEIGHT: 150%">
                        <DIV id=attachment_5576096 class="wp-caption alignright" 
                        style="FONT-SIZE: 14px; FONT-FAMILY: Arial; WIDTH: 360px; COLOR: #202020; TEXT-ALIGN: left; LINE-HEIGHT: 150%"><A 
                        title=http://fair.us10.list-manage2.com/track/click?u=8c573daa3ad72f4a095505b58&id=686226710c&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage2.com/track/click?u=8c573daa3ad72f4a095505b58&id=686226710c&e=c9c3a92938"></A>  

                        <P class=wp-caption-text><EM>Coca-Cola’s use of 
                        healthcare professionals to market its products used to 
                        be more overt.</EM></P></DIV>
                        <P>Readers of <STRONG>USA Today</STRONG>, the <STRONG>LA 
                        Times</STRONG> and <STRONG>Atlantic Monthly</STRONG> 
                        might expect that prominent university professors quoted 
                        as independent experts on obesity would relay objective 
                        information based on the best science. They would be 
                        wrong.</P>
                        <P>Over the past few months, through excellent 
                        investigative work, journalists Anahad O’Connor and 
                        Candice Choi unmasked a scheme that should look <A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=c1b0acaf52&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=c1b0acaf52&e=c9c3a92938" 
                        target=_blank>familiar</A> to anyone following health 
                        and environmental news: corporations paying front groups 
                        and scientists to spin the media and public in order to 
                        protect their products.</P>
                        <P>In this latest example, Coca-Cola—facing <A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=af94a6ff9a&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=af94a6ff9a&e=c9c3a92938">slipping 
                        sales</A> and increasing pressure to regulate its 
                        products that are <A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=e94a12aaac&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=e94a12aaac&e=c9c3a92938">fueling</A> 
                        the <A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=43b04d4a4d&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=43b04d4a4d&e=c9c3a92938">nation’s</A> 
                        <A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=f404050883&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=f404050883&e=c9c3a92938">obesity</A> 
                        <A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=106eca9b0e&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=106eca9b0e&e=c9c3a92938">epidemic</A>—launched 
                        a new front group led by prominent professors. As 
                        O’Connor reported in the <STRONG>New York Times</STRONG> 
                        (<A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=6147ce49da&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=6147ce49da&e=c9c3a92938" 
                        target=_blank>8/9/15</A>):</P>
                        <BLOCKQUOTE>
                          <P>Coca-Cola, <SPAN style="COLOR: #262626">the world’s 
                          largest producer of sugary beverages</SPAN>, <SPAN 
                          style="COLOR: #262626">is backing a new 
                          “science-based” solution to the obesity crisis: To 
                          maintain a healthy weight, get more exercise and worry 
                          less about cutting calories.</SPAN></P>
                          <P><SPAN style="COLOR: #262626">The beverage giant has 
                          teamed up with influential scientists who are 
                          advancing this message in medical journals, at 
                          conferences and through social media. To help the 
                          scientists get the word out, Coke has provided 
                          financial and logistical support to a new nonprofit 
                          organization called the Global Energy Balance Network, 
                          which promotes the argument that weight-conscious 
                          Americans are overly fixated on how much they eat and 
                          drink while not paying enough attention to 
                          exercise.</SPAN></P></BLOCKQUOTE>
                        <P><SPAN style="COLOR: #262626">This despite evidence 
                        that exercise, while beneficial for other reasons,  
                        by itself has </SPAN><A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=2960be248f&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=2960be248f&e=c9c3a92938">minimal 
                        impact</A> <SPAN style="COLOR: #262626">on weight. But 
                        as we’ve seen </SPAN><A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=94b2fa77f9&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=94b2fa77f9&e=c9c3a92938">again</A><SPAN 
                        style="COLOR: #262626"> and </SPAN><A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=a1d614ddec&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=a1d614ddec&e=c9c3a92938">again</A><SPAN 
                        style="COLOR: #262626">, facts and science don’t matter 
                        when it comes to protecting corporate profits. 
                        </SPAN></P>
                        <P><SPAN style="COLOR: #262626">In the case of Global 
                        Energy Balance Network, Coke funded the group to the 
                        tune of $1.5 million and claimed minimal involvement. 
                        However, as Choi </SPAN>reported<SPAN 
                        style="COLOR: #262626"> for the <STRONG>Associated 
                        Press</STRONG> (<A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=f4e844665d&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=f4e844665d&e=c9c3a92938">11/24/15</A>), 
                        </SPAN><A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=2bac0ca68a&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=2bac0ca68a&e=c9c3a92938">internal 
                        emails</A><SPAN style="COLOR: #262626"> show that Coke 
                        executives were actually heavily involved: “They helped 
                        pick the group’s leaders, edited its mission statement 
                        and suggested articles and videos for its website.” The 
                        <STRONG>Times</STRONG> pointed out that “the network’s 
                        website, <A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=3e11437b35&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=3e11437b35&e=c9c3a92938" 
                        target=_blank>gebn.org</A>, is registered to Coca-Cola 
                        headquarters in Atlanta, and the company is also listed 
                        as the site’s administrator.”<BR></SPAN></P>
                        <DIV id=attachment_5576095 class="wp-caption alignright" 
                        style="FONT-SIZE: 14px; FONT-FAMILY: Arial; WIDTH: 325px; COLOR: #202020; TEXT-ALIGN: left; LINE-HEIGHT: 150%"><A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=d417a824a2&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=d417a824a2&e=c9c3a92938"></A>  

                        <P class=wp-caption-text><EM>Coke-funded academic James 
                        O. Hill wants people to see Coke as “a company that 
                        brings important and fun things to them.”</EM></P></DIV>
                        <P><SPAN style="COLOR: #262626">The investigation 
                        revealed that Coke was also providing substantial 
                        funding to the two professors who led the </SPAN><A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=45e5b2c575&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=45e5b2c575&e=c9c3a92938">now-collapsed</A><SPAN 
                        style="COLOR: #262626"> front group: the president 
                        </SPAN>James O. Hill and vice president Steven N. 
                        Blair.</P>
                        <P><SPAN style="COLOR: #262626">James O. Hill is a 
                        professor of pediatrics and medicine at the University 
                        of Colorado and director of their Center for Human 
                        Nutrition. According to emails uncovered by 
                        <STRONG>AP</STRONG>, </SPAN>Hill <A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=bf7079ff14&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=bf7079ff14&e=c9c3a92938">wrote 
                        privately</A> to a Coca-Cola executive:</P>
                        <P style="PADDING-LEFT: 30px"><SPAN 
                        style="COLOR: #262626">I want to help your company avoid 
                        the image of being a problem in peoples’ lives and back 
                        to being a company that brings important and fun things 
                        to them.</SPAN></P>
                        <P><SPAN style="COLOR: #262626">In 2014, Coca-Cola gave 
                        an “unrestricted monetary gift” of $1 million to the 
                        University of Colorado Foundation “for the purposes of 
                        funding” the Global Energy Balance Network, according to 
                        the </SPAN><STRONG>Times</STRONG><SPAN 
                        style="COLOR: #262626">.<BR></SPAN></P>
                        <P><SPAN style="COLOR: #262626">According 
                        to </SPAN><STRONG>AP</STRONG>:</P>
                        <BLOCKQUOTE>
                          <P><SPAN style="COLOR: #262626">Since 2010, Coke said 
                          it gave $550,000 to Hill that was unrelated to the 
                          [Global Energy Balance Network] group. A big part of 
                          that was research he and others were involved with, 
                          but the figure also covers travel expenses and fees 
                          for speaking engagements and other 
                        work.</SPAN></P></BLOCKQUOTE>
                        <P><SPAN style="COLOR: #262626">Steven N. Blair is a 
                        professor at the Arnold School of Public Health, in the 
                        departments of exercise science and epidemiology and 
                        biostatistics at the University of South Carolina.  
                        He announced the Global Energy Balance Network with the 
                        following “misleading” claim, according to the 
                        </SPAN><STRONG>Times</STRONG>:</P>
                        <BLOCKQUOTE>
                          <P><SPAN style="COLOR: #262626">Most of the focus in 
                          the popular media and in the scientific press is, 
                          <SPAN style="COLOR: #262626">“</SPAN>Oh they’re eating 
                          too much, eating too much, eating too much<SPAN 
                          style="COLOR: #262626">”</SPAN> — blaming fast food, 
                          blaming sugary drinks and so on…. And there’s really 
                          virtually no compelling evidence that that, in fact, 
                          is the cause.</SPAN></P></BLOCKQUOTE>
                        <P><SPAN style="COLOR: #262626">He also received more 
                        than $3.5 million in funding from Coke for research 
                        projects since 2008, the </SPAN><STRONG>Times</STRONG> 
                        reported.</P>
                        <H3 
                        style="FONT-SIZE: 20px; MARGIN-BOTTOM: 10px; FONT-FAMILY: Arial; FONT-WEIGHT: bold; COLOR: #202020; TEXT-ALIGN: left; DISPLAY: block; LINE-HEIGHT: 100%"><SPAN 
                        style="COLOR: #262626"><B>Go-To Sources for Media 
                        </B></SPAN></H3>
                        <P><SPAN style="COLOR: #262626">Coca-Cola’s vision for 
                        Global Energy Balance Network, <STRONG>AP 
                        </STRONG></SPAN>reported<SPAN style="COLOR: #262626">, 
                        was for the group to “</SPAN><SPAN 
                        style="COLOR: #262626">quickly establish itself as the 
                        place the media goes to for comment on any obesity 
                        issue.” </SPAN></P>
                        <P><SPAN style="COLOR: #262626">The front group was 
                        well-positioned to achieve that vision, since professors 
                        Hill and Blair were already well established as experts 
                        on obesity. </SPAN></P>
                        <P><SPAN style="COLOR: #262626">An </SPAN><A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=a8bb107323&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=a8bb107323&e=c9c3a92938">analysis 
                        of media coverage</A><SPAN style="COLOR: #262626"> by 
                        Gary Ruskin, my co-director at US Right to Know, found 
                        </SPAN><SPAN style="COLOR: #262626">30 news articles 
                        quoting Hill or Blair, written after they received 
                        funding from Coca-Cola, in which journalists failed to 
                        disclose this funding.<BR></SPAN></P>
                        <P><SPAN style="COLOR: #262626">The articles appeared in 
                        influential outlets, including the </SPAN><SPAN 
                        style="COLOR: #262626"><STRONG>New York Times</STRONG>, 
                        <STRONG>Washington Post</STRONG>, <STRONG>LA 
                        Times</STRONG>, <STRONG>USA Today</STRONG>, 
                        <STRONG>Boston Globe</STRONG>, <STRONG>Atlantic 
                        Monthly</STRONG>, <STRONG>US News & World 
                        Report</STRONG>, <STRONG>Newsweek</STRONG> and 
                        <STRONG>NPR</STRONG>. </SPAN></P>
                        <P><SPAN style="COLOR: #262626">In one 
                        example</SPAN><SPAN style="COLOR: #262626">, a 2014 
                        <STRONG>LA Times</STRONG> story (<A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=c17cfdc4aa&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=c17cfdc4aa&e=c9c3a92938">5/9/14</A>) 
                        by Mary MacVean</SPAN><SPAN style="COLOR: #262626">, 
                        </SPAN>Hill is featured as the voice of criticism for 
                        the documentary <EM><A title=#/page/home 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="mip://0e4a1ea8/default.html#/page/home">Fed 
                        Up</A></EM>.</P>
                        <BLOCKQUOTE>
                          <P><SPAN style="COLOR: #262626">“It’s a very myopic 
                          view of how obesity develops, and it offers no real 
                          solutions,” was the assessment of James O. Hill, a 
                          pediatrics and medicine professor at the University of 
                          Colorado School of Medicine in Denver. Hill said that 
                          he objected to the lack of attention to physical 
                          activity in the film and that the assessment of 
                          caloric sweeteners as the major problem in Americans’ 
                          diets was mistaken.</SPAN></P>
                          <P><SPAN style="COLOR: #262626">“I’m not arguing that 
                          the food environment is unimportant. I’m not arguing 
                          sugar is not important,” Hill said. “I think the food 
                          industry has some responsibility,” but he believes the 
                          food industry and scientists need to join forces to 
                          find solutions. </SPAN></P></BLOCKQUOTE>
                        <P><SPAN style="COLOR: #262626">The pattern is typical 
                        of Hill’s quotes in the media: comments about the 
                        importance of physical activity over diet as the key to 
                        weight loss, with no mention of funding from Coca-Cola. 
                        </SPAN></P>
                        <H3 
                        style="FONT-SIZE: 20px; MARGIN-BOTTOM: 10px; FONT-FAMILY: Arial; FONT-WEIGHT: bold; COLOR: #202020; TEXT-ALIGN: left; DISPLAY: block; LINE-HEIGHT: 100%"><STRONG>‘Rent-a-Scientist’</STRONG></H3>
                        <DIV id=attachment_5576094 class="wp-caption alignright" 
                        style="FONT-SIZE: 14px; FONT-FAMILY: Arial; WIDTH: 360px; COLOR: #202020; TEXT-ALIGN: left; LINE-HEIGHT: 150%"><A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=9d5c5c88a2&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=9d5c5c88a2&e=c9c3a92938"></A>  

                        <P class=wp-caption-text><EM>Image: USRTK</EM></P></DIV>
                        <P><SPAN style="COLOR: #262626">The Coke story is just 
                        the latest “Rent-a-Scientist” example of corporations 
                        quietly paying professors who appear in the media as 
                        independent experts, pushing points of view that happen 
                        to benefit the corporations from which they take money. 
                        </SPAN></P>
                        <P><SPAN style="COLOR: #262626">Earlier this month, a 
                        </SPAN><A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=163d2ead61&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=163d2ead61&e=c9c3a92938">Greenpeace 
                        sting operation</A><SPAN style="COLOR: #262626"> caught 
                        Princeton professor William Happer and Penn State 
                        professor emeritus Frank Clemente agreeing to take 
                        corporate cash (and conceal the payments) to write 
                        papers extolling the benefits of coal and carbon 
                        emissions.</SPAN></P>
                        <P><SPAN style="COLOR: #262626">That scandal followed 
                        the revelation that Wei-Hock Soon, a scientist at the 
                        Harvard-Smithsonian Center for Astrophysics who claims 
                        global warming can be explained by variations in the 
                        sun’s energy, described his work as “deliverables” for 
                        corporate funders, as Justin Gillis and John Schwartz 
                        reported in the </SPAN><STRONG>New York 
                        Times</STRONG><SPAN style="COLOR: #262626"> (<A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=c9a0070e69&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=c9a0070e69&e=c9c3a92938" 
                        target=_blank>2/21/15</A>)<BR></SPAN></P>
                        <P><SPAN style="COLOR: #262626">In September, emails 
                        </SPAN><A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=9936963486&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=9936963486&e=c9c3a92938">obtained 
                        by my group</A><SPAN style="COLOR: #262626"> US Right to 
                        Know linked Monsanto money to two professors who 
                        frequently appear in the media as independent experts on 
                        GMOs, as Eric Lipton reported in the </SPAN><STRONG>New 
                        York Times</STRONG><SPAN style="COLOR: #262626"> (<A 
                        title=http://fair.us10.list-manage2.com/track/click?u=8c573daa3ad72f4a095505b58&id=9ddf3ca59c&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage2.com/track/click?u=8c573daa3ad72f4a095505b58&id=9ddf3ca59c&e=c9c3a92938" 
                        target=_blank>9/5/15</A>).</SPAN></P>
                        <P><SPAN style="COLOR: #262626">A </SPAN><A 
                        title=http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=1d63e421c8&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage1.com/track/click?u=8c573daa3ad72f4a095505b58&id=1d63e421c8&e=c9c3a92938">media 
                        analysis</A><SPAN style="COLOR: #262626"> on that issue 
                        found 28 media stories quoting or written by 
                        </SPAN><SPAN style="COLOR: #262626">University of 
                        Florida professor Kevin Folta or University of Illinois 
                        professor emeritus Bruce Chassy after they received 
                        Monsanto funding, but without disclosing the 
                        funding.</SPAN></P>
                        <P><SPAN style="COLOR: #262626">All these cases 
                        highlight that reporters need to do a better job 
                        researching their sources and disclosing the financial 
                        ties between corporations and academics. As Ruskin wrote 
                        for US Right to Know (<A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=2fd176cc7f&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=2fd176cc7f&e=c9c3a92938" 
                        target=_blank>12/14/15</A>):<BR></SPAN></P>
                        <BLOCKQUOTE>
                          <P><SPAN style="COLOR: #262626">If a professor takes 
                          money from one of these soda companies, that is 
                          crucial context for their views on obesity, and 
                          journalists disserve their readers by failing to 
                          report it. Readers need to know who pays sources to 
                          evaluate the legitimacy and biases of these sources. 
                          </SPAN></P>
                          <P><SPAN style="COLOR: #262626">The net effect of 
                          quoting these professors without disclosing their 
                          Coca-Cola funding is to unfairly enhance their 
                          credibility, while undermining the credibility of 
                          public health and consumer 
                        advocates.</SPAN></P></BLOCKQUOTE>
                        <HR>

                        <P><I>Stacy Malkan is co-director of <A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=a1bacd0ba1&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=a1bacd0ba1&e=c9c3a92938">US 
                        Right to Know</A>, a nonprofit consumer group. She is 
                        also the author of </I><A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=99fc531f39&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=99fc531f39&e=c9c3a92938" 
                        target=_blank>Not Just a Pretty Face: The Ugly Side of 
                        the Beauty Industry</A><I>.</I></P>
                        <P><EM>Read the original post <A 
                        title=http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=07f67f3518&e=c9c3a92938 
                        style="TEXT-DECORATION: underline; FONT-WEIGHT: normal; COLOR: #336699" 
                        href="http://fair.us10.list-manage.com/track/click?u=8c573daa3ad72f4a095505b58&id=07f67f3518&e=c9c3a92938">here</A>.</EM></P></DIV></TD></TR></TBODY></TABLE><!-- // End Module: Standard Content \\ --></TD></TR></TBODY></TABLE><!-- // End Template Body \\ --></TD></TR>
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